An Alternative to Foils for Hair Coloring

TOMORROWS Salon in Rocky River takes pride in using proven salon techniques that lead to consistent client satisfaction.  One such technique is the use of plastic wrap as opposed to traditional foils in applying color for highlights and lowlights. Several stylists at TOMORROWS, including Genevieve, have mastered this method with great success.

"This is a trademark of TOMORROWS," says Genevieve. "We've been doing it since 1981 and have perfected the process. The plastic wrap method allows you to cover as much hair as possible, which makes it ideal for big color changes. You can get closer to the scalp for a better overall result."

Genevieve's top reasons for using plastic wrap as opposed to foils include the following:

  • A more natural-looking outcome
  • The product gives greater scalp coverage 
  • Visibility of the color processing due to the transparency of plastic wrap
  • A more compact overall placement - sections wrapped in plastic do not stand off the head like foils
  • Easier to apply heat from a hair dryer if needed
  • More economical as less product is wasted during the process
  • The technique is used by finer salons in New York City and those featured in Vogue

"Using foils is perfectly fine, but we get positive feedback from clients all the time about this alternative. Customers who have never experienced the plastic wrap technique are always satisfied!" says Genevieve. "This is how we learned to apply color, and now we've perfected it while getting faster. This is the preferred method."

“I have been styling and coloring hair for many years. I see hair design as an expression of art and it gives me pride to make my clients look and feel their best. I specialize in dimensional color and precision hair cutting.”

Genevieve has spent many years styling hair for fashion shoots and catalogues with several fashion photographers. Her precise weaving techniques as well as her cuts are well known among her peers. Genevieve finds corrective hair color a challenge and prides herself in the results that she creates. During her time away from hairdressing, Genevieve travels with her family to the western parts of the United States, paints painting landscapes, and works on interior designing.

Call TOMORROWS at 440-333-5056 to schedule your hair color appointment with Genevieve or any of the salon's experienced color experts. TOMORROWS is located on the second floor of 19300 Detroit Road in the Beachcliff Market Square area.

Anci Brennan

Anci Brennan is the owner of TOMORROWS hair salon, which opened in May 1983. TOMORROWS is a premier salon with experienced stylists who design hair for theater, television and high fashion.

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Volume 2, Issue 2, Posted 10:07 AM, 08.10.2014